Niche Marketing

[mcroft]

Sephora is a place that Ginger shops, mostly despite the catalogs. I used to think of them as "the place for people who can't tell eye makeup from clown paint."

I think they've finally seen that this isn't enough in this economy. Now, I think they're trying to be "the place for people who would use a BeDazzler™ on their eyebrows".

Hopefully, they'll find their target audience, and stop sending me disturbing catalogs.